A BroadTarget Product
Cloud cost clarity, built
for UK SMEs
OptiStack is a unified FinOps SaaS platform that gives growing businesses real-time visibility, anomaly detection, and actionable savings across AWS, Azure, and DigitalOcean, without enterprise-grade complexity or price tags.
A BroadTarget Product
Cloud cost
clarity, built
for UK SMEs
OptiStack is a unified FinOps SaaS platform that gives growing businesses real-time visibility, anomaly detection, and actionable savings across AWS, Azure, and DigitalOcean, without enterprise-grade complexity or price tags.
25–35%
Average cloud waste in SMEs
Annual cost of enterprise alternatives
Cloud providers supported
Integrated product modules
25–35%
Average cloud waste in SMEs
Annual cost of enterprise alternatives
Cloud providers supported
Integrated product modules
The Problem
Why cloud spend spirals out of control for SMEs
Cloud adoption among UK SMEs has grown rapidly, but the tools available to manage and optimise spend have not kept pace. Three compounding challenges define the gap.
Cost visibility gaps
SMEs lack real-time insight into their AWS, Azure, and DigitalOcean spend, leading to bill shock, undetected anomalies, and ongoing waste routinely estimated at 25–35% of total spend.
Tool complexity & cost
Enterprise-grade FinOps platforms cost GBP 30,000+ per year and require dedicated practitioners. Built for large organisations, they are simply inaccessible to SMEs.
Fragmented multi-cloud tooling
AWS, Azure, and DigitalOcean each provide separate native tools with no cross-cloud correlation, no unified intelligence layer, and no SME-appropriate UX.
The Solution
OptiStack — Five Modules, One Unified Platform
OptiStack is an SME-first cloud FinOps SaaS platform. Each module is built to deliver value independently and compound over time.
Cost Anomaly Detection
Cross-cloud anomaly correlation across AWS, Azure, and DigitalOcean. Alerts delivered via Slack, Microsoft Teams, and email so teams catch overspend before it compounds.
FinOps Dashboard
A single-pane spend view with AI-generated plain-English summaries, giving non-technical stakeholders immediate clarity on where cloud budget is going
Optimisation Engine
Actionable cards covering rightsizing recommendations, Reserved Instance and Savings Plan opportunities, and idle resource cleanup, each with projected savings figures.
Governance Scoring
A proprietary five-dimension governance score with SME peer benchmarking, helping teams understand how their cloud hygiene compares across the market.
Cost Anomaly Detection
Cross-cloud anomaly correlation across AWS, Azure, and DigitalOcean. Alerts delivered via Slack, Microsoft Teams, and email so teams catch overspend before it compounds.
FinOps Dashboard
A single-pane spend view with AI-generated plain-English summaries, giving non-technical stakeholders immediate clarity on where cloud budget is going
Optimisation Engine
Actionable cards covering rightsizing recommendations, Reserved Instance and Savings Plan opportunities, and idle resource cleanup, each with projected savings figures.
Governance Scoring
A proprietary five-dimension governance score with SME peer benchmarking, helping teams understand how their cloud hygiene compares across the market.
Phase 3
Predictive Forecasting
ML-assisted spend forecasting that generates meaningful projections from as little as 30 days of historical data, purpose-built for SMEs without years of billing history.
Why OptiStack?
Designed differently, from the ground up
OptiStack isn’t a stripped-back version of an enterprise tool. It’s built specifically for the scale, budget, and technical capacity of UK SMEs.
SME-first UX
01
No FinOps certification required. Plain-English insights and guided actions designed for lean teams
True multi-cloud
02
AWS, Azure, and DigitalOcean in a single view, with cross-cloud correlation no native tool offers.
Proactive alerts
03
Anomalies surface in Slack and Teams before they show up as a surprise on a monthly bill.
Actionable, not advisory
04
Every recommendation comes with a projected saving and a clear next step, not a report to interpret.
SME-first UX
01
No FinOps certification required. Plain-English insights and guided actions designed for lean teams
True multi-cloud
02
AWS, Azure, and DigitalOcean in a single view, with cross-cloud correlation no native tool offers.
Proactive alerts
03
Anomalies surface in Slack and Teams before they show up as a surprise on a monthly bill.
Actionable, not advisory
04
Every recommendation comes with a projected saving and a clear next step, not a report to interpret.
Ready to take control of your cloud spend?
Visit the OptiStack website to learn more, request early access, or see a live demo.